Author Archives: Lady JoJo's Boutique

About Lady JoJo's Boutique

A vintage-inspired boutique in the heart of Edinburgh's Old Town with Online Shop. Visit us at

Sixties Redux

The swinging 60’s were a source of inspiration for many designers at the Spring/Summer 2013 catwalks in London, New York, Paris and Milan. The playful era was seen through the fashion houses use of colour, chequered prints and micro hemlines. … Continue reading

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A Brief Encounter

I don’t know about you but the thought of going underwear shopping is a pretty daunting prospect to me. It’s not that I am embarrassed about doing it – gone are the years of blushing as I pass Anne Summers … Continue reading

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The History of Underwear

We look at how underwear has changed from the late 1800’s through to the 21st century. In 1860 wasp waists were at the height of fashion therefore corsets were essential. Luckily women were used to this restrictive form of undergarment … Continue reading

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50’s Style Without a Hitch

This week saw the release of ‘Hitchcock’, the biopic of the legendary director Alfred Hitchcock. Set in 1959 it tells the story of his relationship with his under-valued wife, Alma, as they embark on the making of a new film … Continue reading

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S/S13 Catwalks Get a 1950’s Revamp

The collections of Spring/Summer 2013 saw 1950s inspired fashion maintain a strong presence yet again on the catwalks with the trend being featured at various shows from Vivienne Westowood to Erdem. 50’s silhouettes were imitated with the help of bell … Continue reading

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The Rise and Fall of Mme Gres

I have recently become particularly enamoured with the fantastic French designer Mme Grès who specialised in statuesque Grecian mid-century masterpieces of fashion.  Despite her work being extraordinarily popular she does not sit alongside the other fashion greats of this period … Continue reading

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Christian Dior’s ‘New Look’ of the 1940s and 1950s

Recently I have been particularly taken with ‘The New Look’, which was the major shift in post-war fashion in the late forties.  I find this style particularly interesting as you can really see the beginning of the 1950s shapes which … Continue reading

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